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Small Business Tips Blog
An Introduction to the Importance of E-marketing
Business Link, a UK blog that provides practical advice for businesses, defines E-marketing as using digital technologies to help sell your goods or services. Although relatively new, E-marketing has greatly advanced the marketing strategies of many businesses. E-marketing techniques and tools can include, but are not limited to:
- Personalized websites
- Blogging
- Social Networks (Facebook and Twitter business accounts)
- YouTube videos
- Email marketing
- E-newsletters
You might be wondering why you would explore the world of E-marketing when you already have a successful marketing strategy that employs traditional marketing platforms (Yellow Pages, word-of-mouth, print advertising). E-marketing provides small businesses the opportunity to access a wider audience at a relatively low-cost and sometimes free alternative. To help you understand the benefits of E-marketing, here is a brief list of how E-marketing can transform your small business and give you a competitive advantage.
Reaching a wider audience: Geographical borders do not limit the power of the Internet and as a result you can reach out to a wider audience through the click of a link. Your small business can compete on a global scale at a relatively low-cost.
Low Cost: Traditional marketing strategies can be quite costly. By harnessing an effective E-marketing campaign you can reach out to the wider audience using free tools such as Twitter (see our blog post on Twitter Tips), Facebook, Blogs, or E-mailing.
Interesting and captivating marketing campaigns: Thanks to the wonders of the Internet, you can incorporate amazing graphics, videos, music, and links into your E-marketing campaign on a tight budget. Use the Internet to your advantage and find powerful YouTube videos or captivating images using Flickr.
Around-the-clock marketing: If your working business hours are 9:00 am to 5:00 pm, your E-marketing campaign can continue throughout the hours of the night. Even when your business doors close, customers will still be able to access your information and business product via the Internet.
Harness the power of the Internet and begin to brainstorm ways in which you might use E-marketing strategies in your marketing agenda. What is your next step? Will you enhance your website? Start a blog? E-mail clients interesting YouTube videos related to your business? Start an e-newsletter? Whatever your next step, consider implementing one of the above E-marketing tools to enhance your business.
