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LinkedIn: A basic introduction to a powerful business tool

If you haven't had the opportunity to investigate the social media platform, LinkedIn, you might want to make this your next priority. LinkedIn is a social media site that caters to all professionals. It provides a forum for valuable networking, job searching, promoting your business, and generating new leads. According to the social media news site, http://www.pamorama.net/

  • LinkedIn has over 60 million members
  • A new member joins approximately every second
  • Executives from all Fortune 500 companies are members

So what exactly is LinkedIn? How does it differ from the other social media forums? How can it enhance your network? And most importantly, how can it help YOU generate more business? LinkedIn Marketing developed a short video entitled, "What is LinkedIn?", which will give you some basic information on the value of LinkedIn. There are two key steps to take in establishing a presence on LinkedIn. 1. Create your personal profile 2. Create your company profile The following blog article, "How to Use LinkedIn to Market Your Business", provides an excellent overview and how-to guide on creating both your personal and business profile. Follow the step-by-step guides in the article and you will be on your way to LinkedIn success!

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