Small Business Tips Blog

Mobile Marketing

How does your business fare in the Mobile Market?

Mobile marketing is one of the newest and most exciting ways to reach out to your customers. With continued increase in use of smart phones and tablets, mobile marketing can make your business more accessible and visible, and can be a budget-savvy way to increase your marketing potential. Here are three approaches to making your business more friendly for mobile devices.

Make your company website mobile friendly.

Budget Friendly: This method is simple: Visit your own website on a mobile device. What problems do you encounter? Is it difficult to navigate? One of the easiest ways to make your site more accessible on a mobile device is to trim it. Eliminate some of the tool bar, cut out unnecessary copy to make it more accessible. Try viewing your website on a variety of mobile devices for best results.

Investment Friendly: If you are familiar with web design, or have staff or a contractor who maintains your website, you can create a separate CSS (Cascading Style Sheet) to make your website accessible on a mobile device. Some companies design mobile sites specifically for different brands of mobile devices.

Create a mobile app for your business.

Budget Friendly: There are a variety of online tools to create your own mobile app. They are usually cost-effective, and require little maintenance or computer knowledge. Though these online tools, in most cases, only offer basic app templates, the field continues to offer new and more sophisticated app services.

Investment Friendly: A sleek, user friendly app will also trump a homemade, ineffective app, but it may cost more to produce. Consider hiring a designer to create an app that works for you and your business. Working with a designer can be advantageous and give you a knowledgeable idea of the app market. With thousands of apps available, talk to an expert about how to make yours stand out.

Devise a marketing strategy specific to mobile marketing.

I How do you want to enhance your consumer experience? Have a strong sense of your brand awareness, consumer needs, and mobile marketing tactics, and how they all work together to define and represent your company. Consider attending a conference or workshop to gain clarity on your mobile marketing strategy.

Investment Friendly: Hire a company or advisor to help you build and execute a mobile marketing strategy. Many agencies/companies have designers that build a mobile website, design an app, and devise a marketing strategy to enhance the overall consumer experience, and increase brand awareness. Create a list of tools, tactics, and goals for your marketing strategy, then find a company that can work with you to execute.

Mobile devices have increased the desire to have information at our fingertips. Ensuring your clients and potential customers can find you when they need you may be facilitated by taking your business to the mobile market. And, may keep you ahead of the competition!